Danielle Barbe

Danielle Barbe is a researcher at Northumbria University, specializing in Tourism Marketing, Digital Influencers, and Crisis Communication in Tourism. Her work explores the intersection of Social Media Analytics, Consumer Behavior, and Digital Marketing Strategies within the tourism sector, with a particular focus on Instagram engagement patterns and the ethical implications of misinformation in digital platforms.

Barbe's research interests include:

• Digital Influencers in Tourism
• Consumer Perception Analysis
• Crisis Communication Protocols
• Social Media Engagement Metrics
• Generational Marketing Trends

Her recent publications (2020–2025) highlight trends in Artificial Intelligence applications in tourism, virtual influencer authenticity, and cross-platform disaster response strategies. Notable contributions include frameworks for Instagram-driven destination marketing and multichannel crisis communication models.

Barbe supervises Obaid Alshammari, whose research investigates online luxury purchase intentions in Saudi Arabia. While no scientific awards are listed in the provided data, her work consistently addresses critical challenges in digital trust, platform-specific marketing, and real-time crisis updates for tourism organizations.