معرفی
Daniel Funk is a Professor and Ed Rosen Senior Research Fellow at the School of Sport, Tourism and Hospitality Management (STHM) at Temple University. His research spans sport marketing, sport management, and sport tourism, with a focus on consumer experiences, customer acquisition, retention, and expenditure. His work is highly applied, often funded by industry partners to assess the economic, media, and community impacts of sport and cultural events.
Research Interests: Dr. Funk’s scholarship centers on understanding sport consumer behavior, including team identification, fan engagement, sponsorship effectiveness, and the economic impacts of events. His interdisciplinary research bridges marketing, psychology, and tourism, offering actionable insights for sport organizations and event planners.
Publication Trends: His recent publications reflect a strong trajectory in consumer behavior within sport contexts, with increasing attention to digital engagement, eSports, and event legacy. The integration of meta-analytic and longitudinal methods highlights methodological rigor and theoretical advancement in the field.
- Research Fellow, Sport Marketing Association
- Research Fellow, North American Society for Sport Management
- Research Fellow, National Academy of Kinesiology
- Research Fellow, Sport Management Association of Australia and New Zealand
Advising and Grants: Dr. Funk has mentored PhD students for over two decades and currently advises the Temple Esports Club. His research has been supported by industry-funded grants aimed at evaluating the impact of major sport and cultural events. He actively collaborates with academic and industry stakeholders to translate research into practice.
Labs and Teams: He is affiliated with research centers at STHM, including the Sport Industry Research Center and the Athletic Innovation, Research, and Education Lab, where he contributes to interdisciplinary projects focused on innovation and impact in sport and hospitality.
