Daniel Ershov

Daniel Ershov is an Assistant Professor of Marketing at the UCL School of Management, specializing in Quantitative Marketing and Empirical Industrial Organization. His research focuses on digital technology's impact on markets, consumer behavior, and firm strategies, particularly in online environments. He holds a PhD in Economics from the University of Toronto and has prior affiliations with the Toulouse School of Economics and the Canadian government. Ershov is also a Research Affiliate with CESifo and CEPR networks.

His research interests include influencer marketing, market regulation, algorithmic pricing, and competition in digital ecosystems. Notable studies address undisclosed influencer marketing on social platforms, regulatory effects on advertising disclosures, and algorithmic collusion in markets. His work bridges economic theory with real-world applications, often leveraging large datasets to analyze modern market dynamics.

Erschov's articles span prestigious journals like the Journal of Political Economy and Marketing Science. His research highlights trends in digital markets, regulatory challenges, and the evolving role of algorithms in pricing and competition. While no scientific awards are explicitly listed, his affiliations with leading research networks signal recognition in his field. His advising and grant activities are not detailed in the provided texts, though his CV may contain additional information.

He collaborates with institutions like the Toulouse School of Economics and engages in policy analysis, as seen in his submission to the UK Parliament's inquiry on influencer culture. His office is located at Level 38, 1 Canada Square, Room S4.