Damon Centola

Damon Centola is the Elihu Katz Professor of Communication, Sociology, and Engineering at the University of Pennsylvania, with appointments in the Annenberg School for Communication, the Department of Sociology, and the School of Engineering and Applied Sciences. He directs the Network Dynamics Group, focusing on how social networks drive behavior change and collective intelligence.

• Research Interests: Social networks, health behavior, AI ethics, climate action, and network diffusion.
• Notable Awards: Harrison White Outstanding Book Award (2019), US Patent #8713143 (2014), and fellowships at Stanford and Wharton.
• Recent Work Trends: Investigates AI's impact on medical decisions, structured networks for error reduction, and social norms in climate action.
• PhD Student: Calvin Isch (2023).