Damir Jugo

Assoc. Prof. Dr. Sc. Damir Jugo has served as the Dean of Edward Bernays University of Applied Sciences since 2013 and holds the academic rank of Professor of Strategic and Crisis Communication in the Department of Public Relations. He is the founder and former editor-in-chief of the Communication Management Review journal and chairs the program committee of the Communication Management Forum conference. His professional roles include leadership in Croatian higher education and presidency of the Assembly of Polytechnics of Croatia.

His research emphasizes crisis communication, strategic PR practices, and the evolution of public relations in Croatia. He advocates for integrating academic theory with industry practice, particularly in aligning educational programs with economic needs. Beyond academia, he has over 20 years of experience in strategic communication consulting, including executive roles at Millenium Promotion, a top Croatian communications agency. He actively collaborates with businesses and institutions on crisis management, political analytics, and tourism strategies.

Jugo’s scholarly work spans crisis communication case studies (e.g., Coca-Cola/Römmerquelle), media analysis during the pandemic, and historical comparisons of PR pioneers. His textbooks include foundational works like Crisis Communication Management and Foundations of Interpersonal Communication. He is a member of the Croatian Public Relations Association (HUOJ) and the European Association for Public Relations Education and Research (EUPRERA).

His articles reflect a focus on crisis response strategies, communication in rural tourism, and the role of media during emergencies. He emphasizes Croatia’s unique challenges and opportunities in PR development while promoting interdisciplinary approaches to education and industry collaboration.