Dal Chodha

Dal Chodha serves as Pathway Leader for the BA Fashion Communication: Image and Promotion program at Central Saint Martins, University of the Arts London. As Editor-in-chief of Archivist Addendum, they bridge fashion journalism with academic discourse, contributing to i-D, Modern Matter, and Wallpaper*.

• Focus areas: Fashion Communication, Visual Culture, Cultural Studies
• Key themes: Luxury branding, political narratives in fashion, digital media impact

Their critical analyses (2019-2023) dissected industry shifts like Celine's printemps 26 collection, Dior's couture revival, and the paradoxes of Tom Ford's Haider Ackermann transition. Projects like SHOW NOTES (2020) and You gotta keep your head straight about clothes (2023) employ hybrid journalistic-poetic formats to interrogate fashion's role in societal structures.

Collaborations include Waste Yarn Project (tactile fashion writing), Fashion in Film Festival (curated 'Grounded: Fashion’s Entanglements with Nature'), and SHOWstudio roundtables questioning fashion criticism's digital-age evolution.