معرفی
Crystal Alvarez is an Instructor at the Walter Cronkite School of Journalism and Mass Communication, Arizona State University. She specializes in digital audience strategies and leads course development for the digital audience series. Her work focuses on audience engagement, data analytics, and culturally relevant communications.
- Campus: Downtown Phoenix (Dtphx)
- Mail code: 2020
Alvarez co-leads the Robert Wood Johnson Foundation team within the award-winning Cronkite Agency, addressing health disparities in Latinx/Hispanic communities through bilingual campaigns. Key partners include Chicanos Por La Causa and Saint Vincent De Paul. This initiative is part of a $1.3M multi-year grant from the Robert Wood Johnson Foundation targeting health equity in the Southwest.
Her expertise combines academic instruction with real-world agency work, emphasizing practical skills in digital marketing and strategic communications.