Cristina MORA

Prof. Cristina MORA is a Full Professor at the University of Parma's Department of Food and Drug Sciences. She specializes in Food Marketing, Agricultural Economics, and Consumer Behavior, with a focus on sustainable food systems and policy-related research. Her work bridges food science, public health, and environmental sustainability, particularly in areas like labeling systems (Nutri-Score, Eco-Score), consumer attitudes toward novel foods (plant-based proteins, insect-based products), and dietary behaviors in university populations.

Teaching appointments span courses such as 'Quality and Procurement of Raw Materials for Agri-Food,' 'Food Companies Organization and Marketing,' and 'Food Marketing,' across undergraduate and graduate programs in Food Science and Gastronomic Science. Research highlights include studies on Mediterranean diet adherence, digital nudging in campus dining, and the socio-economic impacts of food labeling.

Her work frequently explores cross-cultural comparisons and policy implications, such as consumer acceptance of genetically modified organisms and sustainable seafood purchasing. Ongoing projects investigate the intersection of health literacy, HIV/AIDS prevention, and food system sustainability in international contexts.