معرفی
Corinne Chevalier is an Associate Professor of Management at Université Paris-Saclay, specializing in consumer behavior and persuasive communication. She focuses on senior consumer behavior, idealized beauty, and spirituality in marketing contexts. Her research explores advertising effectiveness among aging populations and the impact of model representation on consumer identity.
- Affiliations: Member of AFM, evaluator for Décisions Marketing, and coordinator of senior advertising perception projects.
- Teaching: Covers operational marketing, strategic marketing, and enterprise strategy.
Research interests emphasize cross-generational advertising, senior market dynamics, and consumer advocacy. She coordinates major grants like the 2016-2020 senior advertising perception project and contributed to CRIC’s consumer information research.
Publications span 25+ peer-reviewed articles and book chapters, including works on gerotranscendence, senior tourism markets, and consumer trust in advocacy groups. Her 2022 conference presentation won the 'Best Communication' award.
- Awards: Prix de la meilleure communication (2022).
Advising and grants: Played key roles in 5 major research projects since 2010. Lab involvement includes collaborative studies on wine labeling strategies and aging consumer barriers.
