Clemens Kerschbaum

Dr. Clemens Kerschbaum serves as an Assistant Professor for Management by Innovation within the Faculty of Technology and Business at New Design University, a position he has held since February 2024. Concurrently, he applies his expertise as a researcher and consultant at Argus-AI, where he specializes in AI security protocols and the strategic integration of artificial intelligence into established organizational frameworks, particularly focusing on bridging technological implementation with human-centric business processes.

His academic foundation was built through business law studies at the Vienna University of Economics and Business, culminating in doctoral research that established his signature focus on organizational purpose and aesthetics. This dissertation pioneered frameworks for developing context-specific strategic approaches across diverse organizational typologies, laying groundwork for his current investigations into non-rational knowledge systems.

Dr. Kerschbaum's research program fundamentally challenges conventional knowledge management paradigms through rigorous exploration of non-rational knowledge—aerosensory, intuitive, and aesthetic insights—as critical drivers of innovation and strategic adaptation. His work demonstrates how organizations like Patagonia and European football teams leverage aesthetic alignment to enhance operational capacity, revealing that purpose realization often occurs through non-verbal organizational cues rather than formal strategic documents. This perspective positions organizational aesthetics not as decorative elements but as essential strategic infrastructure for technology integration and sustainable transformation.

Analysis of his publication trajectory (2018-2025) reveals an accelerating convergence of his core themes with artificial intelligence discourse. While early work established foundations in organizational aesthetics and non-rational knowledge transfer, his 2023-2025 publications increasingly examine AI's role in wisdom cultivation, ethical governance, and aesthetic knowledge systems. This evolution demonstrates both continuity in his focus on non-rational organizational elements and strategic adaptation to emerging technological paradigms, with case studies transitioning from sports organizations to AI implementation contexts.

Through Argus-AI, Dr. Kerschbaum contributes to a specialized consultancy team that develops security frameworks for AI deployment in corporate environments. His dual academic-practitioner role enables direct application of theoretical insights into client engagements, particularly regarding how organizations can maintain aesthetic coherence during technological disruption. This practical dimension informs his academic work on the 'integration of new technologies into existing organizational structures,' creating a feedback loop between theory and implementation that characterizes his unique scholarly contribution.