Claudia Bünte

Prof. Dr. Claudia Bünte is a full-time Professor of Business Administration with a focus on Digital Marketing at the Berlin School of Management, SRH Berlin University of Applied Sciences. Since 2016, she has served as a Managing Partner at Kaiserscholle GmbH, Centre of Marketing Excellence. Her research prioritizes artificial intelligence applications in marketing, brand strategy, and ethical AI frameworks.

• Doctorate (Dr. phil.) in Marketing, University of Münster (2005)
• Diploma in Social and Business Communication, University of the Arts Berlin (2000)

Her academic work investigates AI-driven marketing transformation, including predictive analytics, algorithmic bias mitigation, and digital brand management. Publications span AI ethics, B2B automation, and cross-industry technology adoption. She has delivered keynote speeches at institutions like the Art Directors Club Germany and AI for Business Zurich.

Recent publications highlight trends in AI ecosystems, marketing automation, and ethical considerations across business sectors. Awards include being a publicly appointed marketing expert and Vice Marketing Head 2020 by One-to-One journal.

• Publicly appointed and sworn marketing expert (2020–present)
• Vice Marketing Head, One-to-One Trade Journal (2020)

As a consultant and speaker, she bridges academic research and industry practice, contributing to German business publications like Horizont and FAZ Magazin. Her work emphasizes practical implementation of AI in marketing strategy and operations.