معرفی
Dr. Chunjia Han is a Senior Lecturer (Associate Professor) in Business Innovation at Birkbeck Business School, University of London. He also serves as a visiting professor and PhD supervisor at institutions like Beijing Jiaotong University and Sichuan University. His research focuses on the application and impact of digital technologies—such as big data analytics, AI, and social media—in business and economic contexts, contributing to innovation management, tourism management, digital marketing, and the digital economy. Dr. Han has secured over £4 million in research grants from councils like EPSRC, ERC, and NNSFC, emphasizing international collaboration.
His editorial roles include guest editorships for journals like Journal of Global Information Management and Computer Modeling in Engineering & Sciences. He actively contributes to professional committees for conferences like IEEE International Conference on Bioinformatics and Biomedicine. Dr. Han’s work bridges academia and industry, advising on digital transformation and data governance projects in Europe and China.
Research interests include open innovation, user innovation, and digital innovation, with a focus on leveraging unstructured data (e.g., text, images) for business insights. His recent projects address challenges like AI-driven service evaluation, blockchain-enabled financing, and geopolitical risks in technology adoption.
His articles explore themes such as digital innovation strategies, metaverse consumer behavior, and blockchain applications. Professional service roles include deputy director of the International Creative Management Committee and committee memberships in AAAI and IEEE conferences.
