Christopher Kennett

Christopher Kennett is an Associate Professor at La Salle International School of Commerce and Digital Economy, specializing in Digital Innovation and Social Sciences. He actively collaborates within the Research Group on Smart Society and contributes to global studies on digital transformation and sports marketing.

• Key Projects:
  • 2024: AI as an agent for Digital Transformation and Innovation
  • 2022-2025: Digital Entrepreneurship and Innovation

His research spans digital marketing, consumer behavior, and event-based cultural studies, with notable work on the Olympics and football media. Recent publications focus on sports sponsorship strategies, perceived risk in online consumption, and legacy impacts of mega-events.

• Research Domains:
  • Digital Innovation
  • Sports Marketing
  • Globalization and Cultural Studies

Kennett collaborates extensively with international researchers and participates in funded projects, including grants from Agència de Gestió d'Ajuts Universitaris i de Recerca (AGAUR) and internal university initiatives.