معرفی
Christopher Chavez is the Carolyn Silva Chambers Distinguished Professor of Advertising and Director of the Center for Latina/o and Latin American Studies (CLLAS) at the University of Oregon, affiliated with the College of Arts and Sciences and the School of Journalism and Communication. His research examines intersections of globalization, media industries, cultural identity, and marketplace dynamics impacting marginalized communities.
- Education
- PhD in Communication, University of Southern California (2009)
- MA in Communication, University of Southern California (2006)
- MA in Communication, University of Southern California (1995)
- BS in Communication, California State Polytechnic University, Pomona (1993)
His work focuses on cultural mediation in global media, particularly Latinx identity representation in advertising and television, language ideologies, and the tension between commercial authenticity and marginalized empowerment. He has published extensively in journals like Consumption, Markets and Culture and Critical Studies in Media Communication.
Scientific Awards & Honors:
- 2022 University Advancing Diversity, Equity, and Inclusion in Research Award
- 2018 University of Oregon Faculty Excellence Award
- 2015 University of Oregon Early Career Award in Research Excellence
Previously, he worked at major advertising agencies (Goodby, Silverstein & Partners; TBWA Chiat/Day) and served as Assistant Professor at Saint Louis University before joining the University of Oregon faculty.
