Christoph Breidbach

Christoph Breidbach is Associate Professor at UQ Business School, University of Queensland, and Co-Lead of the UQ Service Innovation Alliance Research Hub. His research examines service system transformation through digital technologies, with applications in fintech, healthcare, and sustainability. Recognized with multiple best paper awards from leading IS journals.

Research investigates:

• Service ecosystem resilience
• Algorithmic accountability
• Fintech innovation
• Healthcare digitalization
• Blockchain applications

Recent publications analyze:

• Generative AI in knowledge work
• Blockchain token offerings
• Service-dominant logic frameworks
• Healthcare system resilience

Honors include:

• AIS Distinguished Member (2019)
• Paul Gray Award (2020)
• INFORMS Service Science Best Paper (2014)
• Multiple journal outstanding paper awards