معرفی
Christina Grandien is a Senior Lecturer and Head of Department at Mid Sweden University's Department of Communication, Quality Management and Information Systems (KKI) in Sundsvall. Her research focuses on strategic communication in political and organizational contexts, with active involvement in sustainability and climate communication initiatives.
Grandien's work centers on political communication, organizational communication, and public relations, examining digital political labor, influencer politics, and parasociality in election campaigning. Her research projects—including 'The role of coworkers in sustainability goals implementation' and 'Strategic climate communication'—bridge theoretical frameworks with practical sustainability challenges, emphasizing organizational dynamics and communication value creation.
Analysis of her 2017-2025 publications reveals consistent exploration of digital media's impact on political authenticity and institutional change. Key contributions include communication maturity indices, occupational branding in public relations, and longitudinal studies of election campaigning, predominantly using qualitative and discursive methodologies to analyze practitioner experiences and sectoral comparisons.
