Christian Geisler Asmussen

Christian Geisler Asmussen serves as Professor of Strategic and International Management at Copenhagen Business School's Department of Strategy and Innovation. His research investigates competitive advantage, globalization, and multinational enterprise organization through formal modeling, game theory, and theories of the firm, with current emphasis on foreign location choices and global corporate social responsibility. Appointed after earning his PhD from CBS in 2007, he maintains active contributions to international business scholarship and executive education.

His research portfolio centers on:

• Organization and Expansion of Multinational Firms
• Internalization Theory
• Game Theory applications
• Corporate Social Responsibility frameworks
• Foreign location decision-making
• Global CSR implementation challenges

Analysis of his recent publications reveals a strategic evolution toward integrating sustainability into multinational operations, with 2024-2025 works examining global cities' role in reducing liability of foreignness, modular value chain design, and CSR orchestration mechanisms. His scholarship consistently applies game-theoretic approaches to multinational strategy while addressing emerging challenges in global governance and ethical operations.

Recognition for his scholarly impact includes:

• Barry M. Richman best dissertation award
• Haynes Prize
• Tietgen Prize
• JIBS Decade Award

Professor Asmussen supervises Cand.Merc. Master Theses and CEMS Business Projects while teaching Strategy, Contemporary Issues in International Business, Macroeconomics, and PhD-level Strategic Management. His external engagements include providing Strategic Risk Management training for Saxo Bank (2024) and serving as external accreditor for Cyprus' Higher Education Quality Assurance Agency (2024-2025).