معرفی
Christiam Mendez is an Associate Professor at the University of Lima with a joint affiliation at the Instituto de Investigación Científica (IDIC). His research explores business strategy and sustainability in emerging economies, particularly in Latin America.
Research Focus: He investigates internationalization models for businesses (e.g., Born Global firms), sustainable consumption drivers, retail competition dynamics, and family business adaptability. His work integrates strategic management with environmental and behavioral economics.
Publication Trends: Recent articles emphasize sustainability challenges (waste management, eco-consumption), digital transformation in emerging cities, and export strategies for global supply chains. Methodologies range from case studies to bibliometric analysis.
Affiliations:
- Primary: University of Lima (Associate Professor)
- Research: Instituto de Investigación Científica (IDIC)
