Chris Vardeman

Chris Vardeman is an Assistant Professor in the Department of Mass Communication at Towson University's College of Fine Arts and Communication. He holds a Ph.D. in Strategic Communication from the University of Colorado-Boulder (2022) and a Master's in Psychology.

• Contact: Psychology Building, Office 515 | 410-704-4138 | cvardeman@towson.edu
• Education: Ph.D., University of Colorado-Boulder, 2022

His research integrates psychology and communication disciplines, focusing on advertising effectiveness through cognitive and perceptual lenses. Key areas include memetic advertising, CSR messaging, and media ethics in digital environments. Recent publications examine:

• Visual/textual elements in meme marketing
• Brand identity effects on consumer responses
• Historical evolution of memetic advertising
• Personality factors in self-portrait sharing