معرفی
Chris Roberts is an academic in the Music Business department at Berklee College of Music. He currently serves as Global Head of Events at Riot Games and previously held roles including Head of Artist Relations at VICE Media, Sr. Manager of Events at Red Bull Music, and Festival Director at SXSW Music. His career spans music marketing, event production, and brand collaborations with prominent artists like Arcade Fire, Daft Punk, and Snoop Dogg. Roberts has been recognized for innovative campaigns such as the Music Ally Sandbox Award-winning Robyn’s Honey project and the AdAge Media Vanguard Award-winning The Creators Project.
He contributes to Berklee’s online courses, authoring 'Music Marketing: Strategy for Consumer Brands' and other programs focused on music industry entrepreneurship and marketing strategies. His expertise bridges music business theory with practical industry experience, emphasizing branded content, event strategy, and artist development in commercial settings.
Roberts’ professional achievements reflect a commitment to merging artistic vision with strategic marketing, shaping how music intersects with brands and audiences globally.
