Robert Borg

Robert Borg is a Lecturer at the USC Annenberg School for Communication and Journalism within the University of Southern California. His primary academic program affiliation is Communication Management, and he is an expert in Business, Entertainment, and Marketing. Borg combines over 30 years of experience as a major label, independent, and DIY recording/touring artist with academic instruction.

• Former Vice President of Special Events for the Los Angeles chapter of the American Marketing Association
• Former Interim Chairman of Music Business at Musician’s Institute (Hollywood, California)
• Former Lecturer at Berklee College of Music, University of Miami, and University of California Los Angeles

His research interests focus on practical applications of Music Business, Music Marketing, and Music Publishing, informed by his extensive industry experience. Borg is particularly known for his work in entertainment industry models, DIY musician strategies, and musician financial management.

• Scientific Awards:
  • Awarded “Distinguished Instructor” by students and staff at UCLA