معرفی
Chenglong Ma is a Research Fellow at RMIT University's School of Computing Technologies, located at the City Campus in Australia. His research focuses on advancing recommender systems through innovative approaches to user behavior modeling and algorithm evaluation.
His primary research interests span Graphics, Augmented Reality, Games, and particularly Recommender Systems. Ma's work investigates how user personality traits influence recommendation outcomes, how conformity behavior affects recommendation quality, and how to better evaluate recommendation algorithms through novel theoretical frameworks. His research bridges computer science with social science, as evidenced by his development of the Classification Algorithm for Skin Color (CASCo).
Analysis of his publication record reveals a strong focus on addressing fundamental challenges in recommender systems, with recent work (2024-2025) concentrating on LLM-enhanced user behavior simulation, personality-driven modeling, and novel evaluation frameworks. His research demonstrates a progression from studying population-scale concept drift during events like the pandemic toward more sophisticated modeling of individual user characteristics and behaviors.
As a supervisor, Ma is involved in research projects including 'Between activism and literacy: The mediatization of data journalism in Indonesia' (2025), indicating his interest in the intersection of technology, media, and society.
