معرفی
Dr. Sumiko Cheng Chun Yi is a Senior Lecturer at UOW Malaysia KDU Penang University College, School of Business, with additional affiliation to the School of Hospitality Tourism and Culinary Arts from May 2013 to January 2025. Her academic journey includes a PhD in Hospitality and Tourism (ongoing at UOW Malaysia), a Master of Science in Tourism Development from Universiti Sains Malaysia (2011-2013), and a BSc in Public Management with a minor in Tourism from Universiti Utara Malaysia (2007-2010).
Dr. Cheng's research spans multiple disciplines at the intersection of business, technology, and hospitality. Her primary research interests include:
- Business management and human resources
- Educational psychology and e-learning
- Marketing and consumer behavior
- Tech-tourism and hospitality management
- Artificial intelligence applications in tourism and education
Her recent publications (2022-2025) demonstrate a strong focus on innovative approaches to tourism and education, particularly examining virtual tourism experiences, consumer behavior in coffee houses, and the impact of AI on the tourism industry. Dr. Cheng has adopted a multidisciplinary approach that combines insights from business management, psychology, and technology to address contemporary challenges in hospitality and education.
Dr. Cheng has received numerous awards recognizing her contributions to teaching and innovation:
- Teaching Excellence Award 2024
- EBSCOhost Game Winner (Runner-up) 2024
- 10 years long Service Award 2023
- Special Recognition Award for Most Likes on YouTube Channel 2021
- Global Inspiring Women's Award 2020
- Innovation Award Winner 2020
As an educator, Dr. Cheng has supervised 54 undergraduate students and serves in multiple academic roles including Academic internal auditor team leader, Buncee ambassador, Wakelet Community Leader, and moderator of the Teaching and Learning Committee. She is known for her innovative teaching methods, incorporating AI tools and digital platforms to enhance student learning experiences in social media marketing and public relations courses.