معرفی
Chan Y. Yoo serves as Associate Professor and Chair of the Department of Marketing at Saint Joseph's University since 2017. Previously, he held faculty positions at the University of Kentucky from 2005 to 2017, advancing from Assistant to Associate Professor in Integrated Strategic Communication.
His academic credentials include:
- PhD, The University of Texas at Austin
- MA, The University of Texas at Austin
- BA, Hanyang University, South Korea
Dr. Yoo's research centers on digital advertising, examining consumer responses and effectiveness in interactive media. His scholarly work appears in leading journals including the Journal of Advertising, Journal of Interactive Marketing, and International Journal of Advertising, focusing on evolving digital marketing strategies and consumer engagement metrics.
He has earned recognition through several awards:
- International Journal of Advertising Best Reviewer Award (European Advertising Academy, 2018)
- Journal of Interactive Advertising Reviewer Award (American Academy of Advertising, 2017)
- Best Conference Paper Award (American Academy of Advertising, 2015)
- Top Faculty Paper Award, 2nd Place (Association for Education in Journalism and Mass Communication, 2012)
Dr. Yoo has secured competitive research funding including the Haub Summer Grant (2018) and Summer Research Grant from Saint Joseph's University Provost's office (2018), supporting his investigations into digital advertising efficacy. There is no available information regarding student advising or research teams.
