Cezar Augusto Melo Pereida

Cezar Augusto Melo Pereida is a Professor at the Master’s in International Marketing in a Digital Environment program, specializing in Mobile Marketing Applications since 2023. His academic and professional background combines advanced training in business administration and marketing with extensive leadership roles in commercial and strategic growth sectors.

• Education:
  • MSc in Business Administration (2016, Dom Cabral Foundation)
  • MSc in Sales & Marketing (2010, Anhembi Morumbi University)
  • Bachelor’s in Business Administration (2007, Anhembi Morumbi University)
• Research Focus:
  • Economic development and trade policy in Brazil’s alcohol industry (Brazilian ethanol)
  • Digital transformation in international marketing strategies
• Professional Experience:
  • Regional Director of Portugal & Groceries Strategic Growth Spain at ShopFully (2018–present)
  • Chief Commercial Officer and co-founder of GeoKinesia (2021–2024)
  • Senior commercial and business development roles at Bier Hub, Admix, and Deloitte (2005–2024)