Cesar Maloles

Cesar Maloles is a Professor in the Department of Marketing at California State University, East Bay. His work focuses on consumer behavior, organizational dynamics, and retail management strategies. He holds a faculty position with extensive research on topics ranging from blood donation motivation through goal-setting to the impact of job insecurity in conflict zones and global retail strategies.

Research interests include marketing strategies in challenging environments, ethical negotiation tactics, and customer retention mechanisms. His studies often bridge marketing theory with real-world applications, particularly in healthcare, retail, and international business contexts. He explores how psychological factors like stress and excitement influence retail environments and how brands like Muji leverage minimalist strategies effectively.

Publications span over two decades, emphasizing themes such as consumer decision-making, organizational behavior under crisis, and ethical workplace dynamics. His recent work (2022-2024) highlights innovative approaches to motivating blood donations using behavioral economics principles.

No scientific awards or grants are explicitly mentioned in the profile. Advising records are not provided, but his teaching and research align with marketing education priorities at CSUEB. Office hours and contact information are publicly listed for academic collaboration.