معرفی
Ceren Ekebas-Turedi is an Associate Professor of Marketing in the Department of Managerial Studies at Purdue University Northwest's College of Business. Her research focuses on consumer psychology and behavior at the intersection of marketing strategy, with specialization in sensory marketing, green marketing, and branding.
- Ph.D. in Marketing and International Business, Old Dominion University
- MEEM in Engineering Management, Rochester Institute of Technology
- B.A. in Marketing, Yeditepe University
Her scholarly work examines three primary research streams: consumer emotions, social marketing, and decision-making processes. Recent publications analyze topics such as gender-based drink stereotypes, anti-texting campaign effectiveness, and green advertising strategies. Her research has earned multiple Best Paper Awards from the Marketing Management Association and AMTP.
- MBA Outstanding Faculty Award (2016-2018)
- Teaching Incentive Program (TIP) Award (2022)
- PNW ACUE Teaching Fellow (2019)
She teaches Consumer Behavior and Marketing Research courses at both undergraduate and graduate levels, emphasizing practical applications in her pedagogy.
