Catherine J. Turco

Catherine J. Turco is the Michael M. Koerner (1949) Professor of Entrepreneurship and Professor in MIT Sloan's Technological Innovation, Entrepreneurship, and Strategic Management group, with joint appointment in Economic Sociology. She joined MIT Sloan after industry experience in technology investment banking and software venture management.

Education:

• BA in Economics from Harvard College
• MBA from Harvard Business School (Baker Scholar)
• MA and PhD in Sociology from Harvard University (Presidential Scholar)

Research examines cultural dynamics in organizations and markets using ethnographic methods, with focus on meaning creation in economic systems. Her work investigates how social media transforms organizational communication and how communities form around street-level markets.

Publications explore themes of economic sociology, organizational evolution, and market transformation, with recent books analyzing corporate communication and urban commercial spaces.

Awards and Honors:

• Baker Scholar (Top 5% of MBA class)
• Presidential Scholar (Graduate fellowship)
• Research awards from American Sociological Association

Consulting advises organizations on corporate strategy and culture transformation. Her work has been featured in major media outlets including Wall Street Journal, CNN, and Fortune.