معرفی
Dr. Catherine Archer is a Senior Lecturer in the School of Arts and Humanities at Edith Cowan University in Perth, Western Australia. With over 15 years of industry experience in health services marketing management, public relations, communications, and consulting prior to her academic career, she brings practical insights to her teaching and research. She currently teaches courses including CMM6116 Methods of Enquiry and CMM5180 Public Relations Strategies, and serves as an international examiner for LSPR Indonesia.
Dr. Archer's educational background includes a Doctor of Philosophy from The University of Western Australia (2017). She is an active member of the Public Relations Institute of Australia, to which she was elevated as a Fellow in 2019 in recognition of her service to society, profession, industry, and academia.
Her research focuses on the multifaceted impacts of social media on individuals, organizations, and society, with particular emphasis on family dynamics, children's digital engagement, and influencer culture. Dr. Archer has established herself as a leading expert on how mothers, families, and children navigate the digital landscape, examining both the benefits and ethical challenges of social media use. Her work explores the evolving landscape of social media influencers, particularly 'kidfluencers,' and investigates critical questions about privacy, ethics, and human rights in digital spaces. She has published extensively in top academic journals and presented at numerous international conferences, with her research frequently addressing the intersection of digital culture, gender, and social responsibility.
Dr. Archer's scholarly contributions reveal a consistent focus on understanding how digital platforms reshape social interactions, particularly within family contexts. Her work spans from examining the role of mum bloggers in digital culture to investigating children's experiences as social media influencers. Recent publications demonstrate growing attention to the ethical implications of children's digital engagement and the regulatory frameworks needed to protect young users. She has also contributed research on tourism marketing, workplace diversity during the pandemic, and animal rights activism in digital spaces, showing the breadth of her expertise in strategic communication.
- 2019 - Fellow, Public Relations Institute of Australia
- 2020 - Murdoch University College Team Teaching Recognition Citation Award for COM101 Social Media
- 2013 - Curtin University Teaching and Learning Award for 'Programs that enhance learning'
- 2007 - Curtin Business School Teaching and Learning Award
- 2007 - Team Teacher of the Year Commendation
- 2020 - Best paper award, Asia Pacific Public Relations Research and Education network Conference
Dr. Archer actively supervises PhD students, currently serving as Principal Supervisor for research on responsibility communication by risk-industry social aspects public relations organizations, and Co-principal Supervisor for studies on children's digital literacy development in Indonesia. She has successfully guided students through research on Australian populism on Twitter, sustainable farming practices, and tourism social media use. Her research projects include 'The evolution of social media influencers and their impact on parenting and society,' funded by Edith Cowan University's Early-Mid Career Researcher Grant Scheme (2026-2027).
Dr. Archer maintains active professional connections through platforms like Google Scholar, Academia.edu, LinkedIn, and Twitter, where she shares her expertise on strategic communication and digital culture. Her work continues to influence both academic discourse and professional practice in public relations and digital communication.
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