معرفی
Cassidy Creech is a Professional Practice Assistant Professor in the Department of Marketing and Strategy at Utah State University's Huntsman School of Business. He holds a PhD in Business Administration from Oklahoma State University (2021), along with an MBA (2014) and BA in Finance (2013) from Utah State University. His research focuses on entrepreneurship, family business dynamics, CEO succession planning, international business strategies, and digital marketing innovation.
Professor Creech brings extensive industry experience as a successful entrepreneur, investor, and executive consultant. He has founded multiple companies, advised startups and nonprofits globally, and designs experiential learning programs blending real-world consulting with academic rigor. His teaching portfolio includes courses on digital marketing, brand management, consumer behavior, international management, and data-driven decision making.
Students highlight his impactful mentorship, emphasizing career preparation and professional optimism. He integrates his farming background and entrepreneurial insights into teaching, emphasizing practical strategic execution across diverse industries.
