Carolyn Kogan

Carolyn Kogan is an Adjunct Professor at the Pamplin College of Business, Virginia Tech, where she teaches “Social Media and Content Marketing”. Her role emphasizes blending theoretical knowledge with real-world application to help students create impactful marketing campaigns. She holds a Bachelor of Fine Arts from the School of Visual Arts in New York and a Master of Arts from the Academy of Art, Architecture and Design in Prague, Czech Republic.

With over 20 years of experience in digital marketing, Kogan’s expertise spans strategy, design, and production. Early in her career, she collaborated with designers and engineers in the Czech Republic and Germany to develop video assets for online growth. Later, she focused on empowering small businesses in the U.S. through tailored online marketing plans and brand development.

Her teaching philosophy centers on preparing students to navigate the evolving digital landscape, particularly in social media engagement and personal brand optimization. She actively advises small businesses on enhancing audience interaction across platforms. No notable scientific awards or grants are mentioned, though her work emphasizes practical industry contributions.