Carlo Pugnetti

Carlo Pugnetti is a Lecturer at the Lucerne School of Business (HSLU) and the Institute of Financial Services Zug (IFZ). He holds a Ph.D. in Industrial Engineering and Management from Stanford University with a focus on Risk Analysis. His professional experience includes leadership roles at Allianz Group, including CEO of Allianz Global Assistance, and advisory positions at iamYiam and Caveo. Pugnetti's research focuses on cybersecurity in SMEs, sustainability in insurance, and behavioral aspects of risk management. He has published extensively on cyber vulnerabilities, InsurTech, and customer expectations in Swiss financial markets. His work bridges academic research with practical industry challenges, particularly in digital transformation and regulatory adaptation.

Education:

• Ph.D. Industrial Engineering and Management (1992-1997), Stanford University
• M.Sc. Electrical Engineering (1989-1991), Stanford University
• B.Sc. Electrical Engineering (1986-1989), New Mexico State University

Research Interests: Pugnetti's work addresses cybersecurity behavioral challenges, sustainability reporting, and digital innovation in insurance. Key projects include the IFZ InsurTech Report, studies on employee cyber vulnerability, and analyses of customer attitudes toward green insurance products. His research emphasizes practical solutions for SMEs and emerging technologies like AI-driven fraud detection.

Publications: Over 20 peer-reviewed articles and reports, including works on cyber resilience, customer sustainability expectations, and social media engagement in insurance. Recent studies explore asymmetric economic impacts of global crises and cross-cultural leadership practices in financial services.

Advisory Roles: Member of advisory boards for iamYiam, Caveo, and Benthurst. Served as President of the Faculty Board at Zurich University of Applied Sciences (2020-2023). Active in policy discussions on Swiss pension reform and digital insurance transformation.

Labs/Teams: Collaborates with the IFZ research group on behavioral and technological insurance challenges. Engages with industry partners like Medi24 and the American Insurance Association on policy and innovation initiatives.