معرفی
Camilo Rojas Contreras is an Assistant Professor at the Faculty of Business, Universidad de los Andes (Uniandes), Colombia. He holds a PhD in Marketing from Université Grenoble Alpes, France, and his academic work bridges marketing theory and data science applications.
His research focuses on consumer behavior, brand management, and customer experience, particularly in cross-cultural contexts and the role of AI-driven technologies such as conversational agents. He integrates advanced analytical methods like multivariate analysis and machine learning into his research and teaching.
He teaches undergraduate marketing courses and quantitative methods in doctoral programs. His current research explores cultural consumption patterns and technology-led market transformation, with a special interest in the Latin American coffee industry as a high-value product domain.
His technical expertise is reflected in his programming repositories, which include coursework in full-stack development, React, Angular, and Gulp-based web automation, demonstrating his interdisciplinary background in marketing and technology.
- PhD in Marketing, Université Grenoble Alpes, France
No recent publications, awards, or doctoral students are listed in the available sources. However, his research agenda is clearly oriented toward digital transformation in marketing and cross-cultural consumer insights.
