Caitriona Byrne

Caitriona Byrne serves as a Senior Lecturer in the Department of Languages at IÉSEG School of Management, where she teaches Business English to undergraduate and Master's students across multiple programs.

Her academic foundation includes:

• Master's in Marketing from Dublin Institute of Technology (2005)

Dr. Byrne actively develops research at the intersection of marketing theory and ethical consumer practices, investigating how business strategies influence sustainable consumption patterns. Her industry background informs a practitioner-oriented approach to examining corporate responsibility in global markets, with particular focus on media-driven consumer decision-making.

Her teaching methodology integrates real-world business communication challenges, emphasizing cross-cultural competence for international careers. Current work explores the pedagogical applications of ethical marketing frameworks in language education.