معرفی
CHIEN-WEI CHEN is Professor and Chairman of the Department of International Business at National Chengchi University's College of Commerce. With over two decades of service at NCCU, he progressed from Assistant Professor (2000) to Associate Professor (2012) and full Professor (2019), concurrently serving as Department Chair (2023-2026). His research specializes in marketing strategy, international business, and competitive analysis, with particular focus on technology product launches and consumer behavior dynamics.
Education:
- Ph.D. in Business Administration, University of Warwick (1996-2000)
- M.S. in Business Administration, National Taiwan University (1988-1990)
- B.S. in Electrical Engineering, National Taiwan University (1983-1987)
Research Focus: Dr. Chen's work bridges marketing strategy and behavioral economics, examining how technological disruption influences consumer decisions (e.g., smartphone upgrades), how firms signal value through product preannouncements, and how co-branding strategies shape market perceptions. His research consistently applies empirical methods to high-technology contexts in international markets.
Publication Trends: His 15 most recent articles (2002-2023) reveal three dominant themes: 1) Strategic signaling in product launches and financial markets, 2) Psychological drivers of technology adoption/upgrading, and 3) Cross-border marketing efficiency. Methodologically, they combine behavioral experiments, event studies of stock reactions, and empirical analyses of firm strategies.
Awards & Honors:
- 20-Year Outstanding Teacher Award (NCCU, 2020)
- 10-Year Outstanding Teacher Award (NCCU, 2010)
- International Research Excellence Award (NCCU, 2006)
Research Leadership: As Principal Investigator for 10+ National Science and Technology Council projects (2013-2021), he secured funding for studies on consumer technology adoption patterns, signaling theory applications in marketing, and service innovation frameworks. Projects include 'Fear of Product Obsolescence' (2013-2015) and 'Upgrade Decisions for High-Tech Durables' (2015-2017).