معرفی
CHENG Guoping is an Associate Researcher in the Department of Organizational Management at Tongji University's School of Economics and Management. He currently serves as Assistant to Dean and Director of Personal Management Office, contributing to academic administration and research.
- Ph.D. in Management Science and Engineering, Tongji University (2003-2007)
- MS in Business Administration, Tongji University (1998-2001)
- BS in Physics, East China Normal University (1983-1988)
His research focuses on Organization Behavior, Business Ethics, and Marketing. Recent publications analyze human resource management practices, customer citizenship behavior in virtual communities, and the impact of social capital on consumer engagement.
Selected publications highlight cross-cultural comparisons in HRM practices (China/India), psychological ownership mechanisms in digital communities, and regulatory focus dynamics in consumer behavior. Keywords span organizational behavior, virtual community dynamics, and social capital theories.
- Outstanding worker, Education Development Foundation of Tongji University (2019)
- Shanghai Excellent Social Science Popularizer (2016-2017)
- Outstanding Contribution Award for MBA Education Management (2009)
Over 17 years at Tongji University, he has directed EMBA programs, alumni relations, and personal management initiatives while maintaining active research contributions. His work combines empirical studies with practical applications in organizational development and consumer psychology.
