Burkhardt Funk

Burkhardt Funk is a full Professor of Business Informatics (especially Data Science) at Leuphana University of Lüneburg. His research spans interdisciplinary applications of data science, including machine learning, digital mental health interventions, and online advertising.

• University: Leuphana University of Lüneburg
• Department: Business Informatics
• Email: burkhardt.funk@leuphana.de

Research interests include:

• Machine learning for digital health (e.g., predicting treatment dropout, analyzing mouse trajectories)
• Natural Language Processing in therapeutic contexts (e.g., fidelity evaluation in digital CBT)
• Clickstream analysis and cross-channel advertising (e.g., bid strategies, organic/paid search interactions)
• Automotive data science (e.g., road elevation measurement using vehicle sensors)

Publication trends show a blend of health informatics, marketing analytics, and engineering applications, with recent work focusing on LLMs in education and privacy in digital epidemiology. His projects include KI-basierte Extraktion von Rechnungspositionen and DATAxtended for data literacy education. No explicit scientific awards or student advising details are listed in the provided texts.