معرفی
Buduo Wang serves as an Assistant Professor in the Department of Advertising & Brand Strategy at the College of Media & Communication, Texas Tech University, where he joined in summer 2023 after completing his Ph.D. at the University of Texas at Austin.
Education:
- Ph.D., University of Texas at Austin
His research lies at the intersection of health communication, computer-mediated communication, and persuasion resistance, with particular focus on the analytical aspects of advertising. Using experimental and survey methodologies, he investigates psychological mechanisms underlying how individuals process and evaluate health messages in online environments, especially those originating from social media influencers and artificial intelligence.
Outside academic work, Wang utilizes road tripping for recharging and brainstorming.
