معرفی
Michael Zahn is an Associate Professor at Texas Tech University within the College of Media and Communication, specifically in the Department of Advertising & Brand Strategy. He combines academic expertise with professional experience in marketing, advertising, and strategic communication.
Education:
- Ph.D., Texas Tech University
- M.A., The University of Texas at Austin
- B.A., University of North Texas
Michael's research focuses on the communication effectiveness of integrated advertising and promotional campaigns across multiple channels. He explores media multitasking's impact on cognitive message processing and develops audience profiles to enhance creative and media strategies. His methodologies include surveys, focus groups, interviews, and archival research.
In teaching, he emphasizes integrated strategic communication planning and evaluation, covering topics like social media, consumer behavior, and organizational communication. Courses include Multimedia Storytelling, Advanced Social Media Practice, and Advertising Management.
Leadership & Recognition:
- Service Learning Faculty Fellowship
- Member of ADWEEK Academic Council and Interactive Advertising Bureau Talent Council
- Professional affiliations with organizations such as American Advertising Federation, American Marketing Association, and Public Relations Society of America
- Certified Project Management Professional (PMP)
