Britta Wiemer

Prof. Britta Wiemer (Media Design University) is a Lecturer and Head of the Fashion Management study program with over 30 years of industry experience. Her expertise spans the textile value chain, integrating fashion design, business strategy, and technology through roles in creative direction, product management, and brand leadership.

• Focus areas: Fashion Entrepreneurship, Digital Retail, Sustainable Practices
• Teaching: Creative Process Management, Retail Strategy, Fashion Technology
• Industry connections: Textile innovation, luxury retail, ethical production

Her research emphasizes sustainable fashion and digital transformation, explored through publications and industry projects like virtual fashion marketing frameworks and circular economy strategies. Recent work highlights the intersection of creative design and profitability analysis in modern fashion enterprises.

As a fashion consultant, she advises entrepreneurs on optimizing textile production processes and cost structures. While no formal awards are listed, her leadership in academic-industry collaborations demonstrates significant impact.