معرفی
Dr. Brian ‘t Hart is a faculty member in the School of Business at Thompson Rivers University, teaching courses such as Principles of Marketing and Global Issues in Business. He holds a PhD and First-Class Honors in Marketing from Curtin University, Australia. His research focuses on advertising, branding, green marketing, aged consumers, and cross-cultural business strategies. He collaborates with industry partners like Amana Living and Shiseido, emphasizing practical applications of marketing insights.
Key awards include the Curtin University Research Industry Project of the Year (2020) and the Amana Living Industry Grant (2018). His work bridges academic research and industry needs, particularly addressing challenges in marketing to aging populations and luxury markets. He is co-editor of the Asia Pacific Journal of Marketing and Logistics' special section on aged consumers and has presented at global conferences such as the Global Marketing Conference in Seoul (2020).
Dr. ‘t Hart’s teaching philosophy prioritizes student engagement and industry collaboration. His expertise spans luxury branding, cross-cultural marketing, and ethical consumer behavior. He is fluent in English and Mandarin, enhancing his ability to engage global audiences.
