Brian Pentland

Brian Pentland is a Professor in the Department of Accounting and Information Systems at the Broad College of Business, Michigan State University. He holds the Main Street Capital Corporation Intellectual Capital Professorship and focuses on organizational routines, digital innovation, and healthcare process analysis. His research explores how patterns of action form organizational dynamics, with applications in digital twins, process science, and temporal trajectories.

Research Trends: Pentland’s recent work emphasizes the use of topological data analysis to visualize routine dynamics in healthcare, the socio-technical implications of digital twins for organizations, and the intersection of practice theory with grand societal challenges. His studies often leverage electronic health records and network models to understand complexity and resilience in workflows.

Scientific Awards:

• Fulbright U.S. Scholar Award (2016) for research on organizational dynamics

Grants & Collaborations: Pentland collaborates on projects like the Workshop on Autonomous Vehicles in Society (2016) and studies on healthcare routines, including post-adverse event resilience and racial disparities in dermatology practices during the pandemic. He contributes to the BPM conference proceedings and has co-authored works on process modeling tools.