Brian Jones

Brian Jones serves as a Senior Lecturer in Marketing at Leeds Business School, Leeds Beckett University, where he has taught since 2004. He is actively affiliated with the Centre for Interdisciplinary Research in Citizenship, Education and Society, The Futures Research Group, and the Sustainable Business Research Institute, contributing to multiple transnational projects focused on SME sustainability and innovation.

His research centers on enterprise and entrepreneurship education, social media dynamics in marketing, and corporate social responsibility, with particular emphasis on family-owned small businesses. Current projects include Erasmus plus-funded work on intergenerational succession planning and frameworks for integrated reporting in SMEs, reflecting his commitment to bridging academic theory with practical business applications in sustainability and digital transformation.

Analysis of his recent publications reveals consistent focus on small and medium enterprises across three interconnected domains: digital economy impacts (sharing economy platforms, social media marketing), sustainability frameworks (integrated reporting, CSR communication), and family business continuity (succession planning, curriculum development). His work increasingly examines transnational policy implications while maintaining strong Yorkshire regional economic engagement.

Brian supervises undergraduate, postgraduate, and PhD students while leading significant funded initiatives including INTEREST (Integrated Reporting for SME Transparency), ISSUE (Innovative Solutions for Sustainability in Education), and COLECO (Collaborative Economy curriculum development), alongside consultancy projects with ERDF and DfID.

He co-directs multiple research entities within Leeds Beckett's ecosystem: the Sustainable Business Research Institute hosts his FAME (Family Business Sustainability) and INSIST (Intergenerational Succession) projects, while The Futures Research Group advances his work on long-term strategic foresight methodologies through the definition of "predictable, probable, possible, plausible, preferable and creatable futures".