Bret Shaw

Bret Shaw is a Professor in the Department of Life Sciences Communication at the University of Wisconsin-Madison and an Environmental Communication Specialist with the Division of Extension. His work focuses on strategic communication for natural resource management, sustainable agriculture, and local food systems. Shaw holds a Ph.D. in Mass Communication from UW-Madison and previously worked in Silicon Valley's technology industry as a market research manager.

• Education: Ph.D. in Mass Communication, UW-Madison
• Roles: Academic teaching, Extension outreach, and interdisciplinary research

Shaw's research emphasizes environmental communication strategies for invasive species prevention, water quality, and farmer support systems. His recent work examines social media messaging for agricultural conservation and public perception of environmental policies. He has published extensively in journals like Science Communication and Journal of Environmental Psychology.

His outreach efforts bridge academic research and practical applications, such as promoting farmers' markets and sustainable land management practices. Shaw collaborates with stakeholders across Wisconsin to design effective communication campaigns addressing ecological and agricultural challenges.

Shaw’s teaching includes courses on environmental communication, science communication, and social marketing. He advises graduate students in the Ph.D. program in Science Communication.