معرفی
Bree McEwan serves as an Associate Professor at the Institute for Communication, Culture, Information and Technology (ICCIT) within the University of Toronto Mississauga (UTM), where she actively supervises graduate students. Her academic profile centers on the intersection of digital technologies and human interaction, with specific expertise in computational analysis of social networks and relationship dynamics in online environments.
McEwan's research program investigates how social media platforms influence interpersonal well-being, relationship maintenance, and social integration across diverse populations. Key thematic areas include phubbing behaviors, relational maintenance through digital channels, and the psychological impact of technology-mediated communication. Her methodological approach emphasizes quantitative rigor in analyzing network structures and communication patterns, particularly regarding Facebook usage among older adults and romantic partners.
Analysis of her recent publications (2020-2024) reveals consistent scholarly engagement with critical issues in digital communication. Her work demonstrates evolving focus from foundational studies on Facebook relational maintenance toward contemporary concerns including #MeToo movement dynamics, metaverse governance, and open science practices. Methodological innovation remains central, with publications addressing diffusion research techniques and ethical considerations in social media studies.
No scientific awards or honors were documented in the available sources. McEwan maintains active research supervision as indicated by her faculty profile, though specific grant funding details or student names were not provided. Her contributions to the field extend through editorial service, including recognition as a distinguished reviewer, and participation in major conferences such as the International Conference on Social Media and Society.
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