Bradley George

Bradley George is an Associate Professor of Entrepreneurship at Babson College, renowned for his expertise in strategic decision-making, sustainability, and environmental entrepreneurship. He has held the former John A. Hornaday Term Chair in Entrepreneurship and serves as the faculty advisor for the Butler Launch Pad, a program supporting venture creation. His teaching spans undergraduate and graduate courses, including specialized focuses on sustainable entrepreneurship.

• Education: Ph.D. in Strategic Management and Entrepreneurship from Indiana University; MBA from the University of Northern Iowa; B.S. and M.Eng. in Mechanical Engineering from the University of Louisville.

Research interests include strategic decision-making processes, sustainability, and corporate entrepreneurship. His work explores venture capital dynamics, family business performance, and sustainable business models, often integrating empirical studies and pedagogical innovations. Recent publications in Business Horizons and Entrepreneur.com emphasize market validation and venture feasibility.

Key trends in his articles include the intersection of sustainability and entrepreneurship, conflict management in VC-backed firms, and innovative teaching methods like virtual reality and play-based learning. His research frequently addresses global contexts and the practical application of entrepreneurial theories.

Scientific Awards:

• Stevens Institute of Technology Wesley J. Howe Award (2010)
• Beta Gamma Sigma Honor Society (2008)
• Academy of Management Outstanding Reviewer Awards (2006, 2005)
• Kelley School of Business Chancellor's Fellowship (2003)
• University of Louisville Metro Conference Medallion (1986)

As a practitioner, Professor George has advised startups globally and co-founded Attitudes Dance & Fitness. He also serves on boards like the Waterloo-Cedar Falls Symphony Orchestra and has been a visiting professor at Koc University since 2012. His industry experience includes 15 years in the diesel engine sector, with a focus on international markets and business process reengineering.