Boycho Boychev

Boycho Boychev is an Associate Professor at the Faculty of Economics within St. Cyril and St. Methodius University of Veliko Turnovo, affiliated with the Department of Economic Theory and International Economic Relations. With expertise spanning marketing, digital economics, and business technology, his research focuses on contemporary intersections between traditional business practices and emerging digital innovations.

His research interests include:

• Marketing Innovations: Digital advertising, influencer marketing, consumer behavior analytics, and AI-driven marketing tools
• Business Technology: Cloud computing infrastructure, SaaS applications, and digital transformation challenges
• Sectoral Applications: Tourism marketing dynamics, agricultural business optimization, and financial technology security

Publication analysis reveals evolving focus from foundational IT infrastructure (2014-2016) toward advanced applications in AI-driven marketing, consumer psychology, and digital business models (2019-2024). Recent works demonstrate particular emphasis on ethical dimensions of emerging technologies and behavioral economics in digital marketplaces.