Björn Ivens

Prof. Dr. Björn Ivens is a Professor and Chair of Marketing at the University of Bamberg since 2009. Previously, he held a professorship at the University of Lausanne (Switzerland). He leads the Bamberg Graduate School of Business Administration (BaGSB) and is a member of the Sustainability Steering Group at the University of Bamberg. His research focuses on key account management, digitalization of business processes, pricing strategies, and sustainability in business models. He has collaborated with institutions like the Fraunhofer-Gesellschaft and international universities such as Queen Mary University of London. His work bridges academic research and industry practice, with publications in top journals like Industrial Marketing Management and Journal of Business Research.

Education:

• M.Sc. in Business Administration, Friedrich-Alexander University of Erlangen-Nuremberg
• M.Sc. in Political Science, Université Robert Schuman, Strasbourg

Research Interests:

• Key Account Management (KAM) strategies and networks
• Digital transformation of business models and CRM systems
• Price management frameworks and consumer pricing behavior
• Sustainability in supply chains and collaborative CSR
• Brand management and employer branding

Publications & Impact: Over 400+ publications, including leading textbooks like Pricing: Principles and Processes of Operational Pricing. Recognized in the Handelsblatt researcher ranking for top 10% productivity among German business faculty.

Grants & Advising: Supervised numerous doctoral projects (e.g., Dr. N. Agarwal, Dr. Isabelle Hillebrandt) and serves as external reviewer for international universities (Tilburg, St. Gallen, Manchester).

Professional Roles:

• Visiting Professor at universities in Germany, France, UK, and Switzerland
• Editorial board member for Industrial Marketing Management and Review of Managerial Science
• Spokesperson for Bamberg Academy for Educational Transfer (BABT)