Bitt Moon

Bitt Moon is an Assistant Professor at the School of Journalism and New Media, The University of Mississippi. She teaches courses such as IMC 104 (Introduction to Integrated Marketing Communications), IMC 391 (Public Relations), and IMC 593 (Reputation Management). Her office is located in 114 Farley Hall.

Education:

• Ph.D. in Media Arts and Sciences, Indiana University-Bloomington (2022)
• Ph.D. in Communication and Information, Hankuk University of Foreign Studies (2011)

Research Interests: Dr. Moon investigates the spread of negative information on social media, focusing on reputation management. She also examines employee silence (information withholding) and strategic internal communication. Her work integrates public relations perspectives to analyze communication strategies that sustain relationships with consumers, employees, and communities.

Professional Experience: Prior to her academic role, she worked as a strategic researcher at Fleishman Hillard Korea and served on communication advisory committees for Korean governmental institutions like the Korea Disease Control and Prevention Agency and the Korea Ministry of Food and Drug Safety.

Grants and Advising: No specific grants or advising records are mentioned in the provided text.

Labs/Teams: No lab or team affiliations are listed.