معرفی
Bingbing Zhang is an Assistant Professor in the Department of Journalism and Mass Communication at the University of Iowa. Her research focuses on media effects, political communication, health communication, and science communication, with a particular emphasis on how strategic messaging fosters prosocial behaviors, enhances public understanding of science, and promotes democratic engagement. She holds a Ph.D. from Pennsylvania State University (2023).
- Teaches courses like Social Media Marketing, Introduction to Media Effects, and Social Scientific Approaches to Media Communication.
- Explores topics such as climate misinformation resistance, environmental discussion mediation, and the impact of moral framing on vaccination intentions.
- Recent work examines social media’s role in conspiracy theory propagation, civic engagement through communication, and algorithmic literacy challenges.
Her research frequently intersects digital media’s societal impact, including studies on fake news literacy, online uncivil discourse, and pandemic messaging strategies. Bingbing’s work has been published in journals like Environmental Communication, Health Communication, and Journalism & Mass Communication Quarterly.
